Founded in 1947 by Erling Persson, H&M, originally known as Hennes, started as a women’s clothing store in Västerås, Sweden. The name "Hennes" translates to "Hers" in Swedish, reflecting the brand's initial focus on women's fashion. Over the years, the company expanded its offerings and rebranded to H&M in 1968, after acquiring Mauritz Widforss, a hunting and fishing equipment store. This acquisition allowed the brand to diversify its product line, introducing menswear and children's clothing.

One of the key elements behind H&M's success is its commitment to providing affordable fashion for everyone. The brand’s philosophy is rooted in the belief that style and quality should come at an affordable price. This approach has resonated with millions of customers worldwide, making H&M one of the most recognized and beloved global fashion brands. The company is also known for its collaborations with high-profile designers and celebrities, such as Karl Lagerfeld, Stella McCartney, and Alexander Wang, bringing luxury fashion to the masses at accessible prices.

In addition to its focus on affordability, H&M has been a pioneer in sustainability within the fashion industry. The brand launched its Conscious Collection, which features clothing made from sustainable materials like organic cotton and recycled polyester. H&M has also implemented recycling programs in its stores, encouraging customers to bring in old clothes for recycling. This initiative aligns with the company's long-term goal of becoming 100% circular and sustainable, minimizing its environmental impact while continuing to deliver stylish and innovative designs.

Today, H&M operates in over 70 countries and employs thousands of people worldwide. The brand continues to innovate, embracing digital transformation and e-commerce to meet the evolving needs of its customers. With a strong global presence and a dedication to sustainability, H&M remains a leader in the fast-fashion industry, offering trendy, affordable, and eco-conscious clothing to fashion enthusiasts everywhere.