The story of Superga begins in Turin, Italy, where the brand was established by Walter Martiny. Inspired by the need for versatile and durable footwear, Martiny created the first Superga sneakers using vulcanized rubber soles. This innovation revolutionized the shoe industry, offering a product that was both practical and stylish. The brand's name, Superga, is derived from the historic Basilica of Superga, a symbol of Turin's rich heritage and resilience.

Superga 2750: The Iconic Sneaker

In 1925, Superga introduced the 2750 Cotu Classic, a design that would go on to become the brand's most iconic product. The 2750 featured a simple yet elegant silhouette, making it suitable for both casual and formal occasions. Its lightweight construction and comfortable fit quickly made it a favorite among athletes, celebrities, and everyday consumers alike. Over the decades, the 2750 has remained a staple in Superga's collection, proving its timeless appeal.

Global Expansion and Cultural Influence

Throughout the 20th century, Superga expanded its reach beyond Italy, gaining popularity in Europe, the United States, and Asia. The brand's shoes became a symbol of effortless style, often seen on the feet of trendsetters and fashion icons. From Audrey Hepburn to Kate Moss, Superga has been embraced by generations of style-conscious individuals. The brand's ability to adapt to changing fashion trends while staying true to its roots has cemented its place in the global footwear market.

Superga Today

Today, Superga continues to innovate, offering a wide range of styles that cater to diverse tastes and preferences. From classic sneakers to platform soles and espadrilles, the brand's collections embody a perfect blend of tradition and modernity. Sustainability has also become a key focus for Superga, with the introduction of eco-friendly materials and production methods. This commitment to quality and responsibility ensures that Superga remains a leader in the footwear industry.

Explore the Superga Collection

If you're looking to add a pair of Superga sneakers to your wardrobe, check out this comprehensive Superga product spreadsheet. It features a curated selection of Superga's latest offerings, including detailed information on styles, sizes, and prices. Whether you're a longtime fan or new to the brand, this resource is an excellent way to discover the perfect pair of Superga shoes for any occasion.

From its humble beginnings in Turin to its status as a global fashion icon, Superga's journey is a testament to the enduring appeal of classic design and quality craftsmanship. As the brand continues to evolve, one thing remains constant: Superga's dedication to creating footwear that is as stylish as it is practical.